Branding and Web Design
Content & Media
Brief:
Cruxe is a new collection of hair tools for professional stylists, launched officially 2017, Cruxe infuses emotion and quality into each piece. We were tasked with taking concept to reality by creating a series of videos and still photography. The collection would need to reflect the Cruxe brand’s sense of style and tone.
Response:
We wrote, directed and produced several video spots and several advertorials for the brand. They would be used across social media, traditional advertising and print media. The content was produced to look high fashion and communicate the luxury nature of the brand. Once the collection was completed we then photographed, produced and designed the look book.
Results:
» Cruxe grew social media from 0 – 10k followers organically in several months.
» Cruxe gained exposure in the professional hair care industry.
» Featured online in Behind the Chair.
» Featured online in Infringe Magazine.
» Over 250k social impressions.